PACKAGING DESIGN
Cureveda
Packaging design for a new product line of Cureveda, an Indian brand delivering healthcare remedies through their wellbeing products. The aim was to communicate the unique product offerings distinctly to customers in-stores and online. Along with conceptualisation of the design concept, I was responsible for liaising with the client as well as the production team to deliver the finished design to market. The new packaging set the brand apart and became the largest selling product of the business.
Project done as a consultant for Studio Glyph, India.
BRAND REDESIGN
Vedix
Rebranding and packaging design for India’s first Ayurvedic customised hair care brand. The key objective was to build a visual language and strategy that communicates the competitive advantage of the brand. I was responsible for end-to-end delivery of this project. The assets developed are currently being used across all the Vedix products with a customer base of 1,000,000+ across the nation.
Project done as a consultant for Studio Glyph, India.
BRAND DESIGN
Praya
Brand Identity, Communication Strategy, and Website Design for Praya Villas, bespoke sea side villas on the Morjim beach of Goa, India. The aim was to capture the ethos of the carefully crafted villas in a dynamic identity that transports you to the location without actually being there. I was solely responsible for end to end delivery of this project along with client interactions and assisting photoshoots at location. These brand communications were used to pitch the properties to potential buyers.
Project done as a consultant for Studio Glyph, India.
BRAND DESIGN
The Gift Studio
Branding for a new gifting experience, The Gift Studio - a gifting platform that makes personalised and premium gift hampers accessible for all. The aim was to create a brand identity that captures the essence of the brand and can have multiple applications across products, packaging and interfaces. I was responsible for the design conceptualisation and creating the brand guidelines to support the market launch of the brand.
Project done as a consultant for Studio Glyph, India.